Digital Marketing Specialist

Description

The individual is responsible for planning, executing, and optimizing paid advertising campaigns on Google Ads (Search, Display, Shopping, Video, and App campaigns). Their goal is to drive qualified traffic, maximize ROI, and achieve business growth through strategic ad placements.

Responsibilities:

• Create, manage, and optimize Google Ads campaigns (search, display, shopping, and YouTube)
• Conduct keyword research, competitor analysis, and audience targeting
• Write and test ad copy and creatives for higher CTR and conversions
• Monitor campaign performance using Google Ads, Google Analytics, and other tools
• Adjust bids, budgets, and targeting strategies to maximize ROI
• Generate performance reports and provide recommendations for growth
• Stay updated on Google Ads trends, features, and policy changes

Requirements

• Strong knowledge of Google Ads and Google Analytics
• Experience with keyword research, A/B testing, and conversion optimization
• Analytical mindset with proficiency in data-driven decision-making
• Familiarity with digital marketing concepts like remarketing, attribution models, and customer acquisition funnels
• Google Ads certification