Product Marketing Insights Manager

Summary

As a Product Marketing Manager I, you will collaborate cross-functionally with product, sales, design, customer success, and marketing teams to drive customer-centric go-to-market strategies. You’ll own customer insights, launch campaigns that amplify customer voices, and manage org-wide programs to extract actionable insights.

Responsibilities

• Manage the HR, Procurement, and Payroll advisory boards, scale them as we scale our offering, and secure monthly sessions to get insights/feedback from them
• Support with customer interviews for case studies creation and selection of customers to drive big customer-centric social campaigns. Work cross-functionally to drive case studies with the regional marketing teams, create media opps with the PR team, and work with CS and AEs to get the customers, social media to generate more traffic.
• Launch campaigns highlighting our customers, listing our ‘most remote’ customers, spotlighting customers RE best practices for global growth, etc.
• Support the PMM Enablement team on content creation when needed, this can include guides, one pagers, decks, etc.
• Aggregate all voice‑of‑customer signals (CAB notes, product interviews, Gong calls, etc) into a searchable repository; build automated dashboards/alerts to keep stakeholders current.
• Own creation, refresh, and governance of data‑driven buyer personas and Ideal Customer Profiles; maintain them as the single source of truth for all go‑to‑market teams.
• Craft concise insight reports, persona one‑sheets, and executive presentations; deliver regular "voice‑of‑customer" briefings and strategic recommendations to Product, Marketing, and Leadership.
• Publish quarterly deep‑dives on priority verticals (BPO, fintech, staffing, etc.), highlighting challenges, compliance drivers, and solution gaps that feed campaigns and GTM strategy.
• Serve as on‑call advisor, providing data‑backed customer perspective to any team that needs it.

Qualifications

• 4+ years of experience in PMM sales-led growth or consumer marketing, ideally within a fast-paced, hyper-growth global tech environment
• Strategic thinker and hands-on doer with a strong bias for action—you’re customer-obsessed, eager to join customer calls, and driven to uncover deep insights into their behaviors, motivations, and pain points
• Proven ability to lead and execute complex, cross-functional go-to-market campaigns across Product, Sales, CS, Brand, and Comms
• Strong analytical and creative skills—you know how to distill quantitative and qualitative data into compelling, insight-driven narratives that convert and resonate
• Excellent communicator and storyteller, with experience enabling internal teams and influencing stakeholders through clear, customer-informed positioning and content